There is so much marketing and sales knowledge out there. While all of it can be helpful, what often happens when you try to apply them all is a sense of overwhelm. What you risk is your marketing getting murky because you’re getting sidetracked, floating in a million different directions.

So many people want to know how to be more original, or how to put forth their uniqueness in their marketing in a sea of online content that all looks the same.

If you don’t think that anyone is going to misunderstand or be offended by your marketing, you’re very likely nowhere near your potential for producing charismatic, powerful, and compelling marketing. Protecting people from your truth isn’t serving anyone, so if you want to actually stand for something, you need to step into conscious villainhood.

Join us as we kick off a series of conversations together by diving into unconscious priming. Melissa is sharing all the ways our unconscious brain gets primed by our histories, programming, and external inputs, your role in priming your clients’ brains as a coach, and how we can use unconscious priming to your advantage.

If you regularly tune in here, you presumably want to get better at business and you regard me as someone who can offer you an idea or two about how to do so. But do you often get triggered by what I say? Do you find yourself disagreeing with much, if not all of what I have to offer?

Email unsubscribes are arguably one of the most emotionally challenging parts of building out your email list. My clients naturally freak out when they experience people opting out of their emails, but I believe it’s a cause for celebration. And this week, I’m sharing my unique philosophy on email unsubscribes so your confidence doesn’t ever have to be dampened by them again.