As we did in part one, we’re covering a whole array of central nervous system topics that we have to talk about when it comes to marketing. If you find yourself buffering all the time, averse to the process of reviewing your progress, or if the notion of finding joy is in itself triggering, this is the episode for you.

To shed some light on the importance of creating nervous system safety, I have Sally Hardie on the show. She’s a brilliant coach with a psychotherapy background who has an excellent grasp on the central nervous system and how it works, and this is something all of us need if we want to use the full potential of our brains to market and sell.

Whether in your business or elsewhere, I’m sure you can recall moments or even long stretches of time where you’ve beaten yourself up for your imperfections and flaws. I’m definitely a bucket with many leaks, and I’ve spent years feeling shameful, wishing I could just be the model of perfection. But I didn’t see how my leaks were actually gifts that were nourishing those around me.

Kara and I felt the need to create a platform where we could talk in-depth about some topics that don’t normally make it into our mainstream coaching conversations. This is the perfect place to dive into the history, philosophy, politics, and wider cultural context that undergird coaching, and on this very first episode, we’re talking all about the complexities of marketing.

Sam and I are talking about the keys to growing a cult following that wants to read everything you post and buy at every opportunity. Business is so much simpler than people think, and growing this kind of following doesn’t necessitate complex systems, so I’m breaking down exactly how to create the kind of relationships that lead to an audience obsessed with everything you have to share.

Whether you’re into astrology or not, I promise this episode is absolutely invaluable to you as a coach. Janette is dispelling the myths and bad rap that Mercury Retrograde gets, showing us why this period of astrological weather can be a potent ally in your business, and how to use the energies that are at work to your business’s advantage.

There’s one topic in the coaching world that is rife with misunderstanding, and so it’s time to set the record straight. Overdelivering is something all of us are encouraged to do in our businesses, to provide value to our people to help them get amazing results. But it doesn’t take the form that you might think it does.

This week, I want to share a practice with you that has honestly been one of the most impactful things that has brought me so much success in my business. People are always giving me amazing feedback on my copy, telling me how they can’t get enough of it, even printing my emails out to read over and over again.