The wrong way to overdeliver
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There’s one topic in the coaching world that is rife with misunderstanding, and so it’s time to set the record straight. Overdelivering is something all of us are encouraged to do in our businesses, to provide value to our people to help them get amazing results. But it doesn’t take the form that you might think it does.
The truth is that overdelivering from a place of love and mutuality for your clients doesn’t necessitate 24/7 accessibility to you, more courses, worksheets, videos, or even fancy, generous gifts. So, if that’s not overdelivering, what is?
Join me on the podcast this week as I offer you the 3 pillars of genuine over-delivery. Practicing and implementing these 3 pillars is what will have your clients creating amazing results, telling all their friends about you, and in turn, helps you develop a reputation where people want to sign with you over and over again.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
The pitfalls of the way we talk about and understand overdelivering.
What “shadow over-delivery” means.
3 pillars of genuine over-delivery and the results you’ll create from it.
Why genuine over-delivery requires internal orientation.
The most powerfully transformative gift you could ever give a client.
How to distinguish between shadow over-delivery and real over-delivery.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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