BONUS: Elevating the coaching conversation by embracing complexity in your marketing
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This week, I’m sharing with you the inaugural episode of a brand new limited series podcast I’m hosting with my dear friend and colleague, Kara Loewentheil. Outside the White Box is a labor of love that’s been in the works for a while now, and if you’ve been craving a more intellectual approach to talking about coaching and the tools we use, you are going to love this.
Kara and I felt the need to create a platform where we could talk in-depth about some topics that don’t normally make it into our mainstream coaching conversations. This is the perfect place to dive into the history, philosophy, politics, and wider cultural context that undergird coaching, and on this very first episode, we’re talking all about the complexities of marketing.
Listen in this week if you have a deep hunger to know more about coaching as a descendant of other intellectual traditions, and you feel the need to be a more well-informed coach. We’re showing you the fine line between marketing with simplicity and clarity without dumbing it down, and why this is the key to up-leveling your business.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
Why Kara and I felt the need to create this limited series podcast.
How you can benefit from this podcast, even if you’re not a coach.
Why there’s a need for a new way to think about marketing in the coaching space.
How marketing is often based on the insecurities we’ve absorbed from our socialization.
The balance that has to be struck in marketing simply without dumbing it down.
What is required of you to be able to convey a crystal clear message about what you and your offers are about.
The detriments of marketing in the framework of one problem with one solution.
Why you don’t have to market in a way that promises an exit ramp off the human experience to have a thriving business.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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