As coaches and entrepreneurs, we spend our days building our businesses with the hopes of up-leveling the number of clients we work with, the employees we hire to be on our teams, and of course, watch the number in our bank accounts get bigger. We want to present ourselves as fancy, legit, rich coaches with successful businesses, but could this be the wrong focus?

Offering free coaching or free products and services as a way to create interest in your business is an amazing strategy I recommend to many coaches, and it’s one I’ve employed in my own practice. Not only do your potential clients get a great deal, but you as the coach also benefit hugely from the experience, in turn, leading to increased confidence and skill in your craft.

I have my friend and client Lynn Rogala on the show. She’s a fantastic example of a superbly creative and joyful hybrid coaching business where she combines essential oils with coaching. As a personal client of hers, I’ve watched Lynn be an amazing advocate of what lights her up, and she’s here to let you in on what is possible when you use that as your guidepost.

If there’s one topic that has so many life coaches completely stressed out and insecure, it’s the notion of creating original ideas. The common narrative among coaches is that they’re just regurgitating other coaches’ ideas, or how all the good ones have already been taken and there’s no way they can contribute to the industry.

If you follow my work, it probably won’t come as a surprise to you to know that I preach extraordinary generosity in marketing. I believe it’s not only a smart business practice, but it’s what will create miraculous results for you and your people. That said, I know a lot of y’all have some gripes with the concept of being generous.

Creating a group program is something pretty much the entire coaching world wants to know how to do. So many coaches are starting down this path in their practices, and if this is where you are right now, I invite you to hold up, sit down, and listen in because my guest and I have some very important insights you need to know, especially for those of you who don’t operate in a neurotypical way.

So whether you too have an ADHD brain, or you don’t but you’ve struggled against the conventional set of principles we’re offered about how we’re supposed to do business, you’re in the right place. Today, I’m letting you in to how I’ve scaled my business in a way that honors and plays with my ADHD brain, and how I’ve made my “weakness” my superpower.

My guest this week has the most extraordinary business story, so prepare to be seriously inspired. My client Tiffany Cheung is the Business Activation Coach who helps other coaches start their business and live the lives they’ve always dreamt of, and she didn’t have an easy road getting here.