How to market a hybrid coaching offer with Lynn Rogala
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There’s a lot of curiosity and mystery around having a business that offers coaching with another product or service. I hear from so many people who want to offer a hybrid coaching business that brings together other passions of theirs, such as yoga, or a physical product that goes along with their coaching. And they want to know, is it even possible? Can it be successful?
This week, I have my friend and client Lynn Rogala on the show. She’s a fantastic example of a superbly creative and joyful hybrid coaching business where she combines essential oils with coaching. As a personal client of hers, I’ve watched Lynn be an amazing advocate of what lights her up, and she’s here to let you in on what is possible when you use that as your guidepost.
If you’re wondering how to build a hybrid coaching business and how to give people a taste of what you offer, listen in this week. Lynn is sharing her own process of discovery about the intersection of science and magic that she brings together in her business, and what is required of you to become an innovator and trailblazer in this industry.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
What You’ll Learn from this Episode:
How Lynn’s hybrid coaching business works.
What she discovered about the energetic connection between essential oils and our brains.
How Lynn has packaged her hybrid coaching offer.
The different iterations of her hybrid offer that Lynn has gone through over the years.
2 thoughts that up-leveled Lynn’s self-concept and the way she was looking at her clients.
How to offer value to your ideal people.
The questions to ask yourself if you’re wanting to start a hybrid coaching business.
Featured on the Show:
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The Gifts of Imperfection by Brené Brown
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