Why people don’t take you up on your free offer
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Offering free coaching or free products and services as a way to create interest in your business is an amazing strategy I recommend to many coaches, and it’s one I’ve employed in my own practice. Not only do your potential clients get a great deal, but you as the coach also benefit hugely from the experience, in turn, leading to increased confidence and skill in your craft.
In my own business history, I’ve put out what I thought were incredibly valuable free offers that didn’t get the kind of engagement and interest that I expected. This led to a whirlwind of negative thoughts about my ability as a coach, so it’s no surprise if the notion of providing free offers is freaking you out. But do you know why people aren’t taking you up on them?
Listen in this week as I offer my insights on why people aren’t taking you up on your free offer, and the anxieties that lead to your potential clients feeling suspicious or wary of them. You’ll hear my thoughts on the key to getting the right people to snap up your free offers, and the hurdles you’ll have to overcome when it comes to implementing free offers in your business.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
What You’ll Learn from this Episode:
Why I don’t believe free offers to be a lesser transaction than a paid offer.
Who I recommend providing free offers to, and why it’s not for everybody.
What I made it mean when my free offers didn’t have the kind of interest I expected.
How to sell effectively with your free offers.
Why people don’t take you up on your free offer.
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