To give us insight into using inclusive pronouns in marketing, I’ve got an amazing panelist of three coaches from my Joyful Marketing community. Mattia Maurée, Alexander James, and Hannah Brooks have each had a different personal evolution of using pronouns, and they’re here to shed some wisdom on what it means to be respectful and inclusive of people who don’t fall in the gender binary.

This week, I’m showing you how it’s 100% possible to successfully market and sell business coaching without your offers being about money, even if you’re a business coach. This goes for all you coaches in niches with other types of measurable results too because the truth is these specific numbers are not what sells.

By now, you would have heard me teach hundreds of times that your beliefs create your reality. They contribute to your perception of reality and the outcomes in your life, but one thing my clients keep coming back to me with is, “Sure, but how can I believe?”

If you’re currently feeling overwhelmed about keeping up with the latest marketing trends, this episode is for you. I have a business philosophy that I apply to all the marketing that I do, which keeps it simple and joyful, no matter what new thing might be on the rise at any given moment, and I’m sharing it with you this week.

My colleague Lindsay Dotzlaf and I are bringing you a joint podcast this week all about a concept we’ve coined called method constraint. As coaches who help others improve their marketing and coaching skills, we’ve seen something come up time and time again that is keeping our clients distracted from starting their businesses and making money.

The Garbage Post Challenge has blown up my clients’ marketing results so much that they’ve asked me if they can teach it to their own people. Taking it on is going to create amazing ripple effects for your business, and if you do it all the way through, I guarantee it’ll completely change your marketing game forever.

What I see too often is my clients minding their audience in a way that’s negatively impacting the way they’re showing up. Most coaches are prone to erroneous assumptions about their audience that limit the orbit of connection that’s actually available to them, and it gets in the way of the efficacy of their marketing.

The reality is that if you run a business, coaching practice or otherwise, refund requests are inevitable. As a coach, especially because our work is set in such a personal, intimate setting where we’re getting to know the ins and outs of another person’s brain, this might be a hard pill to swallow. But this doesn’t mean you have to spiral in worry and anxiety about it happening.