How to market business coaching without promising money results
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I recently celebrated hitting a major milestone in my program, Joyful Marketing. In just under a year since it launched, we hit over a million dollars in revenue. But guess what? I didn’t sell it with promises of money results front and center.
This week, I’m showing you how it’s 100% possible to successfully market and sell business coaching without your offers being about money, even if you’re a business coach. This goes for all you coaches in niches with other types of measurable results too because the truth is these specific numbers are not what sells.
Listen in to discover the reality of what people actually want from the coaching experience, and how to market without promising financial results. I’m encouraging you to not cave in to the pressure of making your offers about money, because I promise, you simply don’t have to.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
The biggest misconception about what a business coach does.
How you can market business coaching without talking about money.
Examples of what people actually want from business coaching other than money results.
Why believing you have to promise money results as a business coach is a fundamental misunderstanding of what coaching is about.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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