Marketing, pronouns and inclusivity
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Today’s conversation is coming to you from my own discoveries about what it means to be inclusive in my marketing, specifically in the use of pronouns. Pronouns weren’t something I spent much time thinking about when I talked to my audience, but that changed when I realized I wanted to be conscientious about creating a safe and inclusive space that affirms everyone’s humanity.
To give us insight into using inclusive pronouns in marketing, I’ve got an amazing panelist of three coaches from my Joyful Marketing community. Mattia Maurée, Alexander James, and Hannah Brooks have each had a different personal evolution of using pronouns, and they’re here to shed some wisdom on what it means to be respectful and inclusive of people who don’t fall in the gender binary.
Tune in as Mattia, Alexander, and Hannah give us a masterclass on the importance of using the correct pronouns, but also why this work isn’t about being perfect. They’re sharing their thoughts on the issue of using exclusively gender binary pronouns, and how to serve your clients from an aligned place on this journey.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
How I’m aiming to be inclusive in my marketing.
Why addressing people by the correct pronouns is so important.
The issue with using exclusively gender binary pronouns.
What has helped guide their evolution around using pronouns in their marketing.
Why using inclusive pronouns because you don’t want to get it wrong isn’t the most aligned place to serve from.
How to create a safe space for people who might not be your ideal clients in your niche.
What gender essentialism means.
Featured on the Show:
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