This week, I’m sitting down with my friend and client, Rebecca Ives. This is not your usual guest interview you’ve come to expect, as Rebecca is taking over the role of interviewer! If you’ve ever wondered what I’m really like in person or wanted to be a fly on the wall of my conversations with my friends, you’re in the right place.

We are, for the first time ever in the history of this podcast, talking about ads. It’s honestly been a long time coming, and of course, you can expect my unvarnished, unfiltered, controversial opinions on it all as I give you some guidance on the most common questions that come up around when to start paying for ads, and how to get the most bang for your buck.

Samantha and I have seen two extreme ends of the spectrum around the fears entrepreneurs experience when it comes to scaling. Whether you’re just getting started and scaling feels like a million miles away, or you’re tactically making moves to scale right now, there’s a fear of either having a giant business and the subsequent hustling that comes along with it, or the fear of wanting to enjoy your life outside of business, but being out of touch with your clients. So, the question is, is there a third option?

There’s this bullshit hierarchy in our culture between having a day job versus running your own business, where being an entrepreneur is viewed as being somehow superior to being an employee. So, it’s no surprise then that there’s so much anguish and confusion around when to quit your job if you have a business, or needing a job to supplement your business.

How do you tell the difference between nobody biting on your offer being a result of a marketing problem versus a situation where truly nobody wants it? Believe it or not, getting no responses to your offers and feeling awkward or discouraged happens at all stages of business. So, what do you do when it seems like nobody wants what you have to offer?

You know those “I help” statements that so many people think they should have, and that other people tell them they need to have? I recently had the opportunity to read dozens, if not hundreds of “I help” statements by coaches, and I could not help but observe how truly similar they all were.

The truth is there is no such thing as being enlightened enough, trained enough, or taking enough precautions to never do harm. Receiving feedback that you might not be living up to your commitments can be discouraging and overwhelming, but it’s a practice Alex and I have implemented in our businesses, and we’re inviting you to do the same.

Something both of us get questions about often is how to create a safe space in a non-performative way. As someone who exudes the kind of power that comes from knowing and loving himself deeply, therefore being able to truly care for others, Alex is the perfect person to discuss this topic with, and we’re both being honest about how we’ve unwittingly held up coaching containers in the past that were toxic.