Hi, I’m Simone Grace Seol.

Major ADHD brain.

Korean mom and wife, based in Seoul (though don’t ask me about k-pop.)

Quadruple pisces, if you’re into astrology.

I believe marketing can feel like a spell, move through the world like community care — and still work like a strategy.

Two of my favorite ways clients have described me, even if they make me blush a little:

“Her name is practically a secret handshake for anyone who’s serious about joyful, authentic success.”
— Danny Lim

“It’s like being around Ram Dass if he were a young Asian woman pretending to be a marketing coach.”
— Leah Welborn

I teach marketing in a way that honors truth, relationship, and the complexity of being human.

My people are the ones doing work that’s too deep, too nuanced, too multidimensional to fit inside tidy little boxes.

Over the past few years, I’ve taught tens of thousands of creative, liberation-rooted business owners how to market with integrity and joy — without dumbing themselves down, betraying their values, or burning out.

I am the former host of a top 20 podcast in the Marketing category, and the author of two books: Don’t Do Your Best: A Guide to the Project of Being Alive, and The Fearless Marketing Bible for Life Coaches.

I’ve been fortunate enough to have been invited to teach and speak all over the world.

As much as I am grateful for the internet, I think in-person stuff is the best. Getting to hug and break bread with kindred spirits in real life? Best part of the job, hands down.

It’s good to meet you.

My work lives at the intersection of commerce, creative expression, ancestral wisdom, and collective liberation.

If your work feels like a living thing — sacred, evolving, and sometimes hard to explain — then we’re probably already in conversation.