Why you WANT more email unsubscribes
Subscribe
For weekly marketing inspiration on
APPLE PODCASTS | SPOTIFY | STITCHER
Email unsubscribes are arguably one of the most emotionally challenging parts of building out your email list. My clients naturally freak out when they experience people opting out of their emails, but I believe it’s a cause for celebration. And this week, I’m sharing my unique philosophy on email unsubscribes so your confidence doesn’t ever have to be dampened by them again.
One of my coaching colleagues who has a giant business once said, “Buy from me, or get off my list.” The unapologetic sentiment of this statement really resonated with me because if you’re effectively growing your business, you WANT more people to be opting out of your emails.
Join me this week to discover why you want to be eliciting powerful reactions from your email list. You’ll hear why you’re doing it right if you’re experiencing email unsubscribes often, what might be happening if you aren’t getting email unsubscribes, and how to cultivate quality relationships versus going after quantity.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
What You’ll Learn from this Episode:
My unique philosophy on email unsubscribes.
What your email list is for and not for.
Who you should be thinking about when you’re writing emails.
My go-to thoughts about my email list.
How I intentionally build relationships with people who love being sold to by me.
The email list metrics that actually matter, and why I have high email open rates.
My personal strategy for dealing with people who are unhappy with my emails.
4 things that might be happening if you aren’t getting email unsubscribes.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
If this episode is making you think, I would love if you could share your thoughts with me over on Instagram!
Enjoy the Show?
Don’t miss an episode, listen on Spotify and subscribe via Apple Podcasts, or Stitcher.