I happen to be in my truth-telling era right now, and I’m ready to share my truths as it relates to business from a place of love. On this episode, I’m offering my 10 most unpopular opinions about business, and I hope it serves you in feeling as healing and expansive as I intend.

Melissa and I are on a mission to create a new wave of change-work entrepreneurs for whom business is inherently ethical, soulful, and spiritual. Not only that, but we want you to make your investment back and more by centering your uniqueness and learning skills that will enable you to help people in powerful ways. This is what The 8K Challenge offers.

Every time you put a piece of marketing out into the world, you are intending it to be received by another human. However, what I’ve seen time and time again is that we don’t give much thought to who that person is. The consequence? Marketing to someone random, someone who doesn’t care about your work, or even someone you actively don’t want to market to.

If you’ve got an instinct about what feels uniquely brilliant to you, but also feel tempted to override your intelligence with expert advice, you may be at risk of expert-washing your work. Sure, how people perceive your business matters. However, there are some inherent differences between expert-washing and taking genuinely good advice, and you’ll learn what they are on this episode.

Have you ever seen big leaders in entrepreneurship talk publicly about intentionally making less money… and actually do it? In a world where we’re taught that growth and an upward trajectory are always the goal, intentional and strategic downsizing isn’t something we’re taught how to do, and it’s costing us.