How to solve people's problems in advance

Written By Simone Grace Seol
 

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At its core, marketing is about solving people’s problems. In fact, solving the problems of others can be the most effective advertising in and of itself. That’s because of one simple fact: people want their problems to be solved! But what are your clients’ problems?

In this episode, I’m outlining some of the most common problems we encounter in our work. Problems like not feeling seen, being stuck, lacking critical information, unable to find motivation—the list goes on. It is then our role to be their resource. To teach, model, and convince that there are solutions for every problem.

The key, as I share, is making solutions accessible. Making that first step easy enough for someone to take it, that is the value of a good marketer. There are plenty of “blocks” our clients struggle from, whether emotional, informational, or logistical, but I’ll show you how clients can be taught pragmatism to achieve the solutions you lay out for them.

If you’re looking for a one-stop shop to find the best of my teachings organized into a beautiful actionable sequence, I got you. I took the best of my episodes and created a whole damn workbook around them: The Simone Starter Pack. It’s the ultimate marketing cheat sheet. What are you waiting for? Grab it now!

 
 

What You’ll Learn from this Episode:

  • Why marketing tips and strategies are often secondary to actually solving problems.

  • The list of problems prevalent among clients to inspire you and use for reference as you create solutions.

  • The key to making solutions accessible for any client.

  • The common “blocks” clients suffer from and how they can be managed.

  • A strategy for dividing a client's problems into three distinct groups.

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Simone Grace Seol
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