Unscalable Business: The Mom and Pop Shop Business Model
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How do you create a business that people would really miss if it were to go up in flames? Would your community feel like something truly treasured has been lost? How do you build something with relational importance to your community in a way that goes beyond transactions? Can we go deeper than that, and last even longer as a result?
This week, I’m sharing a framework with you that’s still in the process of being fully formed in my mind but that I think is essential to share. This concept isn’t new. In fact, it’s very old. However I haven’t heard it discussed in the wider online business world and I think it needs to be if we want to create treasured and resilient businesses.
Join me on this episode as I present the concept of a Mom-and-Pop-Shop Business Approach and contrast it against the giant corporate business model. I’m sharing the common patterns and characteristics that I see in this type of model, and what makes it have such an impactful presence and be fundamentally resilient.
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What You’ll Learn from this Episode:
The common characteristics of the mom-and-pop-shop business model.
What prioritizing relationships over profit can look like.
How you can be value and quality-forward, even if that means you grow slower.
Why the mom-and-pop-shop business model tends to inspire loyalty from customers.
How it’s so much more robust to have a core customer base, rather than relying on ads.
Why this business model is relatively immune to fads and trends.
Featured on the Show:
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