Marketing ethics and responsible stewardship with Hiro Boga

Jan 26

For weekly marketing inspiration on
APPLE PODCASTS | SPOTIFY | STITCHER

This week’s podcast is not your typical business episode with actionable tips and marketing advice that you’re used to. Instead, I’m bringing you a conversation today with the hopes that you listen in and question your current scope of what you think is relevant to your work as a life coach.

My guest today is Hiro Boga. She’s a mentor for creative entrepreneurs, and she’s worked with an endless list of luminaries within this field that you’re most likely familiar with. She’s gracing us with her presence today to pose uncomfortable questions that are our responsibility to contemplate, but that we don’t spend enough time with as coaches. I’m so grateful that this conversation has sparked a journey of me being a student of this work, and I hope you embrace the process of being challenged, provoked, and expanded too.

Listen in this week to discover what it means to market ethically, and why this is work we cannot ignore. This might be an uncomfortable conversation to lean in to, but I urge you to do so, and I hope this marks the beginning of a wider exploration of your understanding of business and marketing.

Applications for my 6 Months to Fully Booked Mastermind is opening up again in February! Spots sold out pretty much immediately last time, so if you want early notification of the doors opening to get in there before everyone else, click here!

Get ready to un-suck your marketing, forever. The doors to Joyful Marketing are open right now!

If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!

What You’ll Learn from this Episode:

What those of us who are privileged have to do to be of service to others.
Why being ethical or unethical is not about being right or wrong.

What it means to market responsibly as a marketing coach.
The importance of allowing the sequential nature of our lives and businesses.
Why it’s our responsibility to feel uncomfortable on purpose.
The moral and professional obligation we all have as life coaches.
What the qualities of freedom and possibility mean to Hiro.
A simple exercise to help you live a richer life.
What the practice of entering into different kinds of consciousness allows you to see.