How to avoid marketing like an asshole
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I have no shame in being the first one to raise my hand and admit that I’ve most definitely marketed like an asshole before. I don’t believe any of us do this intentionally, and the most common ways this shows up are very subtle so it’s easy to miss, but it might be impacting your ability to find joy in the process, so let’s dig into it.
If marketing and selling your coaching business doesn’t feel good to you right now, you’re probably not marketing with integrity. Don’t start beating yourself up about it though because there’s so much nuance to be defined, and you’ll find everything you need to know about not marketing like an asshole right here.
Join me on the podcast this week to discover how to market from your greatest strength and deepest authenticity and love for your people. I’m sharing the three principles that will guide you in accessing the joy that is possible in marketing, and I know this is going to turn you on to your own excellence and the beautiful relationships you can have with those you serve.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
The foundational pieces that make marketing a joyful experience.
3 principles of marketing with integrity and ethics.
How I see coaches inadvertently lying to their audiences.
The cost of being even just subtly dishonest with your people.
How to check in with yourself about whether you’re being authentic.
What creates a raving fan base of people who love you and want to buy from you.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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