Doing harm through marketing
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Since you started marketing your coaching business, have you had anyone tell you that what you’re doing isn’t right, or accuse you of intentionally causing harm? I’ll wager this has happened at least once to every single coach out there, and it likely made you feel shame and guilt, wanting to just shut down and vanish off the face of the planet.
But what if I told you that causing harm is inevitable in business? The notion of not causing harm to anyone is wonderful and beautiful, and I’m most certainly not advocating for you to go out and try to maximize the harm you can do to others. But trying to avoid it at all costs is also unrealistic and impossible, so what’s the middle ground?
Tune in this week to discover why attempting to completely avoid causing harm is simply not possible, and what you can focus on in your business instead. I’m sharing 3 of the most common ways I see people perceiving marketing as harmful, and my top tips for how to process other people’s thoughts about your marketing being harmful.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
Why avoiding causing harm at all costs is not realistic.
The reality of how we benefit from and contribute to social paradigms that harm others.
What you can focus on in your business instead of attempting to never do anyone harm.
The power of cultivating self-love and self-respect even if you’re causing harm.
3 reasons why people might perceive your marketing as harmful.
How to process people thinking that you’re doing harm through your marketing.
Featured on the Show:
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