When excitement doesn’t lead to sales
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Have you ever had that experience of coming up with the most amazing idea for an offer, writing the most incredible copy about it, and feeling so excited and fired up about offering it to the world?
You think, “This is it.” This offer is what’s going to launch you into the stratosphere and create so many clients for you. So, you launch it, offer it, and you’re met with crickets.
If your initial marketing efforts didn’t create a flood of clients like you were expecting and you currently feel deflated, know that your excitement is half the work. I’m showing you what to do when your excitement about your offer doesn’t lead to sales, and what the other half of the work looks like.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
What You’ll Learn from this Episode:
Why seeing people extremely excited about their offers makes me nervous.
How, even though excitement about your offer is great, excitement alone is not enough.
What the two halves of the work of marketing look like.
Why your audience and potential clients haven’t bought your offer yet.
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