How to create ethical urgency in marketing
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I think all of us have been subjected to various forms of unethical urgency in marketing that drum up a psychological fear of missing out and leave us feeling anxious. There’s no shortage of this type of energy in the world, but taking this tactic on in your coaching business is not effective.
This isn’t to say urgency isn’t important. The biggest hurdle that I see way too often is coaches saying, “I don’t know what the urgency is for coaching,” and it drives me fucking nuts. Because there is 100% a need and urgency for coaching, no matter your niche, no matter how fine your clients’ lives seem. So, I’m showing you how to create ethical urgency in your marketing.
Listen in this week as I lay out the difference between unethical and ethical marketing. I’m showing you what happens when you don’t have urgency in your marketing, why this happens so often with coaching, and how to begin generating the energy of ethical urgency right now.
If you want to dive deeper and do the work of unearthing what makes you unique, and you want a step-by-step process for showing up in a way where people look to you as the authority and expert, whether without a niche or a very specific one, I would love to invite you to join my marketing training program, Joyful Marketing. Click here to find out more and I can’t wait to see you in there!
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
Why unethical urgency isn’t an effective long-term tactic.
What ethical urgency looks like.
The results you will experience from creating ethical urgency on purpose.
How to know when your own coaching offer doesn’t feel urgent to you.
What happens when you don’t have urgency in your marketing.
Why coaches don’t feel the urgency to share what’s possible with coaching.
How to generate an energy of ethical urgency.
Featured on the Show:
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