What to give away for free and what to charge for
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This week’s topic is something I get lots of questions on, and it’s all about how to know what to give away for free versus what to charge for. You all have so many new and brilliant ideas up your sleeves but get held back by the notion that you shouldn’t give it all away for free, or you get stuck in confusion about what to share and what not to.
I never deliver my content and marketing based on whether I’m being paid or not, and this week, I invite you to try on a new way of thinking about this. We all want people to consume our free content, get lots of transformations, and then still want to come and pay us for more. It’s all about striking the right balance, and I’m showing you what that looks like today.
Listen in today to discover how I think about the concept of free versus paid, and why I don’t use payment as a determining factor as to whether I show up with my best work. I’m offering four key questions you can ask yourself to identify how to best share your value, so you can get people wanting to invest more and more money into working with you.
Get ready to un-suck your marketing, forever. Joyful Marketing is coming on November 18th.
If you want a shot of fresh inspiration and actionable tips to improve your marketing every single week, sign up to my email list. By signing up, you’ll receive my free e-book called 20 Unsolicited Copy Tips, so get on it!
What You’ll Learn from this Episode:
Why I want you to think about the concept of free versus paid differently.
How there are different containers of experiences and why one isn’t better than another.
4 questions you can ask yourself to identify how you want to market.
How I think about the experience of my various marketing channels to my people.
Why who pays me and who doesn’t isn’t a determining factor for what I share.
What gets people wanting to invest more to work with you.
Featured on the Show:
Sign up to my email list and receive my free e-book called 20 Unsolicited Copy Tips!
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